Greg Oswald
President
Victor Gregory “Greg” Oswald serves as President of Steadfast Alliance, where he provides strategic and operational leadership across all facets of the organization, including growth initiatives, financial performance, business development, construction operations, client relations, and organizational culture. With more than 46 years of progressive leadership experience in land development and operational construction management, Greg is recognized for his strategic vision, operational excellence, and collaborative leadership style that fosters high-performing teams and enduring partnerships.
Throughout his distinguished career, Greg has held leadership roles with organizations including Onyx and East, Mattamy Homes, Maronda Homes, and CalAtlantic Homes. Among his many accomplishments, he successfully launched and scaled the Florida market for Onyx and East and served as a project leader in the design, development, and construction of Estancia, a three-time Community of the Year award recipient.
Greg is deeply committed to leading with integrity, accountability, transparency, and teamwork. His leadership philosophy is rooted in relational leadership and a culture-driven mindset that values candor, compassion, and operational excellence. He embraces “The Steadfast Way” culture through the belief to “Choose Hard” — heading into challenges with courage, unity, and unwavering commitment.
As President, Greg is focused on building upon the vision, reputation, and performance established at Steadfast’s inception while positioning the organization for continued growth, operational efficiency, and long-term success. He is especially passionate about developing strong teams, cultivating lasting client relationships, and creating an organizational culture where accountability and trust thrive.
Outside of his professional role, Greg is a devoted husband to his wife Lori of 40 years, a proud father of three children, and grandfather to seven grandchildren. He serves as an Elder in the Presbyterian Church and has previously volunteered with Big Brothers Big Sisters, Honor Flight, and youth soccer programs. In his personal time, Greg enjoys traveling, hunting, and fishing alongside his wife.
His personal philosophy is simple yet grounding: “Wherever you go, there you are… be there.”